Recovery Reimagined
At HurtSkurt, our mission is simple. Change the way people experience recovery and manage pain. We design innovative, easy-to-use solutions that put comfort and effectiveness first, so you can get back to living life fully.
Designing for Life
In May 2017, HurtSkurt® founder Joe Tolman, a designer and beach lover, set out to create the perfect beach bag that incorporated a cooler. He a clear vision: a bright blue, Polynesian-inspired cooler bag that looked like a fashion handbag but functioned like a high-end cooler. The Hula Cula™.
This was a fashion handbag made of high-end materials. Joe thought, what person is going to want to be dumping ice in to such a beautiful bag? Why would you want to use big, blocky ice packs?
He imagined a stretch-to-fit sleeve with built-in gel panels, made from flexible fabric. It could wrap around drinks, keep them cold more efficiently, and match the bag’s design. The concept became the HulaSkurt™.
Starting a Movement
Once prototypes were made, the results were even better than expected. Instead of cooling the air around drinks, the sleeve cooled the drinks directly and left no wet mess.
But when Joe showed friends and family, they didn’t put it on drinks, they put it on their bodies. Knees, elbows, shoulders. The reaction was immediate.
"Oh man, I wish I had one of these when I had elbow surgery!"
"WOW, I need one of these for my knee, I hate icing my knees!"
"This is exactly what I need for pain relief."
With a few design adjustments, HurtSkurt® was born. A pull-on, stretch-to-fit hot/cold therapy sleeve designed for real life. Just grab it from the freezer or microwave, slide it on, and keep moving.
Drop the ice, Skurt the Hurt!™
Meet JUJU
Meet our mascot, JUJU, the Tiki God of Recovery and the living embodiment of our brand’s personality. JUJU represents our approach to recovery and pain management. We aim to make it more fun, functional, and fashionable: what we call FUNCSHION™.
These three elements weave together in our DNA strand shaped palm tree, rooted in the idea that recovery should feel as good as it works.