Why Are Ice Baths Out and Smart Cold Therapy In?

Ditch the tub. Here’s why athletes, parents, and pain sufferers are choosing wearable cold therapy instead.

Let’s face it—ice baths are brutal.

They’re messy. Time-consuming. And unless you’re a pro athlete with an entire recovery staff, standing in a freezing tub for 10 minutes just isn’t realistic.

And yet… you’re still in pain. Whether it’s from yesterday’s workout, that tweak in your back, or the lingering ache in your knee—you need relief.

That’s where smarter cold therapy steps in.
That’s where HurtSkurt® comes in.

The Ice Bath Myth: Is More Really Better?

For years, ice baths were considered the gold standard of recovery. But here’s the truth:
-  Not targeted — Your whole body suffers when only your knees need care
-  Kills your schedule — Who has 30 minutes and a bathtub full of ice?
-  Messy and miserable — Wet towels, freezing water, and zero convenience
-  Outdated science — More experts are recommending targeted, timed cold therapy

Why Smart Cold Therapy Wins

Cold therapy isn’t going anywhere—it’s just getting smarter. And HurtSkurt® is leading the charge:

• Targeted relief — Focused therapy for joints, muscles, and injuries
• Wearable and mobile — Recover while walking the dog, taking a call, or sitting at your desk
• Dual function — Use it cold for swelling, or warm for tight muscles
• No mess, no stress — No dripping ice packs or slushy cleanup
• Stylish — Because healing shouldn’t make you look like a science experiment

The Science Is In: Cold Therapy Works Best When…

• Applied early and consistently
• Used for 15–20 minutes on the affected area
• Combined with compression and elevation
• Avoiding overexposure, which can actually delay healing

According to the Journal of Sports Rehabilitation, targeted cold therapy applied with compression outperforms traditional icing methods in both pain reduction and functional recovery.

Why HurtSkurt® Is Built for Real Life

Whether you're recovering from a marathon or a marathon Zoom session, HurtSkurt® adapts to your life. It's your recovery, on your terms.

• From gym bags to grocery runs
• From lower backs to sore shoulders
• From athletes to busy parents

No more tubs. No more towels. Just better recovery.

It’s time to upgrade how we heal. HurtSkurt® is the smarter way to recover—anytime, anywhere, without the hassle.

Shop now. Stay cool. Heal smarter.
www.hurtskurt.com